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Our Team

Frank Arroues - Owner

Frank started the Blind Appeal business over eleven years ago in the Treasure Valley. His desire was to build a family business through helping people with their window covering needs.  He brought with him over thirty years of sales experience and customer service, which have helped him make Blind Appeal into a thriving business in the Treasure Valley and Beyond.  He truly enjoys the family aspect, and has now been joined in the business by his wife, two sons, a sister, and two nephews.

Mike Van Artsdalen - Field Manager

Mike Van Artsdalen is the Field Manager for Blind Appeal.  He is our contact for realtors, builders, and the community.  His degrees in Art Education and Visual Art make him perfect for our team as he has a history of working great with people, has an eye for aesthetics – in particular colors and products that look good in homes and businesses alike.  His enthusiasm and energy, as well as his knowledge of the Boise community make him an excellent addition to the team. In Mike's free time he likes "chillin" with his wife and three children; playing drums for worship team; snowboarding, wakeboarding, camping, and "being creative with home projects."

Sean Arroues - Warehouse Manager

As Warehouse Manager, Sean is the customer contact for all installations. His organizational skills are welcome at Blind Appeal, and he joined the family business early on in its inception, bringing with him several years of sales experience. Sean has another full-time job – that of being a father to his five children (3 boys and 2 girls). When he is not working he loves golf, and the Los Angeles Dodgers.  His favorite spot in Idaho is McCall.

Denise Van Artsdalen - Office & Marketing Coordinator

Denise works in the Blind Appeal office. She joined Blind Appeal in 2014 bringing over twenty five years’ experience in marketing, office management, and customer relations. She coordinates the schedules, develops the media and marketing materials, and is the customer service, phone, web site, and email representative for Blind Appeal. Outside of work Denise enjoys long hikes and walks and playing tennis. She and her husband Thom keep busy with their 8 grandchildren (Denise enjoys baking specialized cakes for each of their birthdays). Denise relaxes by playing the piano and reading.

Wendy Arroues - Sales Development Coordinator

Wendy has been a part of Blind Appeal since its inception over eleven years ago. Wendy has been in the customer service industry for years, and has a well-established history of “knowing what the customer needs and wants.” She coordinates sales development throughout the Treasure Valley, and enjoys establishing new contacts, always striving to bring the Blind Appeal concept to all those with whom she comes in contact. Outside of work, Wendy enjoys spending time with her four grandchildren, hiking and evening walks with her husband Frank, and she is an avid pilate enthusiast.


Justin Arroues - Window Cleaning Services Manager

Justin Arroues has been with Blind Appeal since it began over eleven years ago.  He enjoys working with our customers to supply all window cleaning needs, including gutter cleaning, screen repair, and power washing. Customers appreciate Justin for his energy, sincerity, and expert knowledge of all aspects of the window cleaning process. Justin enjoys performing live music with his band, which is something he has done for years.  In his spare time he also enjoys camping and summer barbeques with friends and family. He is also highly engaged in helping grow the Blind Appeal family business.

Cameron Grow - Sales Associate

Cameron Grow is an integral part of our Blind Appeal Team.  Cameron grew up in the Treasure Valley and has lived in Boise his entire life.  Prior to coming to work for Blind Appeal, Cameron worked at Atkinsons Mirror and Glass both as an installer and as a sales associate. His previous experience in both installing and sales is a great benefit to our team. Cameron’s professionalism, conscientiousness, outgoing personality, and dependability make him a great addition to Blind Appeal. Cameron is an avid hockey player, and enjoys "anything outdoors."  Building/refurbishing furniture is a hobby of his.  He and his wife Paula have two sons and enjoy just being together.


Ryan Van Artsdalen - Sales Associate

Ryan is one of our sales associates. Prior to joining Blind Appeal, he worked in the wholesale fencing industry as a regional manager for over seven years. His experience in customer service, sales, and management is a tremendous asset to our company. Ryan is the 7th family member to join the Blind Appeal Team. Outside of work, Ryan enjoys family time with his wife and two children. Ryan and Lana often work out together at the local gym, enjoy camping, hiking, and are avid sports fans (football, baseball, basketball).

Nichole Kellogg - Sales Associate

Nichole is one of our four sales associates.  Prior to joining Blind Appeal, Nichole worked in customer relations and large account sales.  Nichole is a “people” person, and as such enjoys interacting with our customers on a daily basis.  She enjoys assisting people with window fashions, as she is keenly interested in colors, fabrics, and overall aesthetics of the home. Outside of work, Nichole loves all things outdoors including hunting, fishing, camping and dirt bike riding.  Nichole has 3 "awesome" kids, the oldest curently serving in the United States Military. 

John Pitts - Lead Installer

John has been with Blind Appeal for approximately three years.  He is the lead installer for the Blind Appeal team. He is an expert in not only installs, but in customer service, repairs, and knowledge of window covering functions, including motorized, manual and specialty blinds.  

Scott - Installer

Scott has been with Blind Appeal since early 2017 and is a welcome addition to our Blind Appeal Team. Scott brings with him experience as a professional window covering installer. Apart from work, Scott’s life revolves around his wife and his 4 year old son. They all love the great outdoors – especially nature, which is why they enjoy camping together as a family. In Scott’s spare time, he enjoys woodworking, and builds custom picnic tables in the summer.


Dan and Jason - Window Cleaning Technicians

Biographies Coming Soon

Katy Aguilar - Administrative Assistant/Receptionist

Katy recently joined Blind Appeal as our administrative assistant.  She came to us with 17 years of customer service experience, six of those years in restaurant management, and nine of those years in office administration.  Although Katy is new to Blind Appeal, she has worked with and been friends with the owners for over 15 years.  Katy is married and has one very adorable little girl.  Katy enjoys learning new things and has not only a great attention to details, but is incredibly quick and efficient – of which both are a tremendous asset to Blind Appeal.



Jon - Installer

Biography Coming Soon



Thom - Warehouse Service Specialist

Biography Coming Soon


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