Blind Appeal


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Frank Arroues - Owner

Frank started the Blind Appeal business over seventeen years ago in the Treasure Valley. His desire was to build a family business through helping people with their window covering needs.  He brought with him over thirty years of sales experience and customer service, which have helped him make Blind Appeal into a thriving business in the Treasure Valley and Beyond.  He truly enjoys the family aspect, and has now been joined in the business by his wife, his son, his son's wife, a sister, brother-in-law, and two nephews.

Mike Van Artsdalen - Director of Operations

Mike Van Artsdalen is the Director of Operationsfor Blind Appeal.  His job encompasses all aspects of the Blind Appeal business, ensuring that all customers, business contacts, and employees are well taken care of.  His degrees in Art Education and Visual Art make him perfect for our team as he has a history of working great with people, has an eye for aesthetics – in particular colors and products that look good in homes and businesses alike.  His enthusiasm and energy, as well as his knowledge of the Boise community make him an excellent addition to the team. In Mike's free time he likes "chillin" with his wife and three children; snowboarding, wakeboarding, camping, and "being creative with home projects."

Sean Arroues - General Manager

As General Manager, Sean is responsible for the administrative-business side of Blind Appeal. His organizational skills are welcome at Blind Appeal, and he joined the family business early on in its inception, bringing with him several years of sales experience. Sean has another full-time job – that of being a father to his five children (3 boys and 2 girls). When he is not working he loves golf, and the Los Angeles Dodgers.  His favorite spot in Idaho is McCall.

Denise Van Artsdalen - Marketing and Publications:

Denise works with Marketing and Publicatoins for Blind Appeal.  She produces all flyers, brochures and pamphlets for the business and also takes care of the Website and Reviews.  Denise also represents the face of the company to some outside organizations. Denise worked as Communications and Marketing Director in the healthcare field for many years, and has participated in the Chamber of Commerce, Soroptomists, Leadership Baker, SRVBCA, PWB, and the BCI of Boise. Outside of work Denise enjoys long hikes, short runs, walking with her mini aussie Maui,  and playing pickle ball. She and her husband Thom keep busy with their 8 grandchildren (Denise enjoys baking specialized cakes for each of their birthdays). Denise relaxes by playing the piano and reading.

Wendy Arroues - Sales Development Coordinator

Wendy has been a part of Blind Appeal since its inception over seventeen years ago. Wendy has been in the customer service industry for years, and has a well-established history of “knowing what the customer needs and wants.” She coordinates sales development throughout the Treasure Valley, and enjoys establishing new contacts, always striving to bring the Blind Appeal concept to all those with whom she comes in contact. Outside of work, Wendy enjoys spending time with her five grandchildren, hiking and evening walks with her husband Frank, and she is an avid pilate enthusiast.

Samantha (Sam) Arroues - Field Marketing Specialist

Samantha (Sam) is the newest family member to join Blind Appeal.  Born and raised in the Treasure Valley, Sam has a wealth of knowledge of the area which is an asset to our Team as she interacts with our customers (present and future). Sam is an alumna from Boise State University and does her best to serve the community in any way possible.  First and foremost, Sam prides herself in being a homemaker. She enjoys cooking and baking for her husband Sean, and their 5 children. When she does have spare time, she loves gardening, volunteering at her children’s school, going on adventures and watching sports with her family. She is also an avid bowler and has been on numerous bowling leagues for the past 15 years.  We welcome Sam as we know she is an asset to our team!

Chris Meyers - Field Manager and Director of Marketing:

Chris joined Blind Appeal with six years of sales and customer service experience.  Chris loves meeting new people.  He says that "the best part of what I do is simply getting to know people." Chris is married, has one daughter, and his hobbies include snowboarding, mountain biking, camping, hiking, climbing, He also recently picked up golf. Chris enjoys doing all these things in "this great state of Idaho!".


Ryan Van Artsdalen  - Sales Associate

Ryan is one of our sales associates and has been with Blind Appeal since 2016. Prior to joining Blind Appeal, he worked in the wholesale fencing industry as a regional manager for over seven years. His experience in customer service, sales, and management is a tremendous asset to our company. Ryan is the 7th family member to join the Blind Appeal Team. Outside of work, Ryan enjoys family time with his two children. Ryan enjoys working out at the local gym on a daily basis, and also enjoys camping and hiking. He also is a huge fan of basketball, baseball and football.

Wes Tankersley - Sales Associate

Wes joined Blind Appeal as a sales associate after several years of teaching in a local high school. He holds a Bachelor of Education Degree in PE, and a Master's Degree in Education Innovation and Technology. Wes has been a friend of the Blind Appeal family for over 10 years, and we are excited to have him as part of the Team. Wes worked for Les Schwab for 11 years prior to becoming a teacher, is married, and has a daughter and a son. In his spare time, he enjoys tennis, golf, and baseball.

Skyler Jackson - Patio Outfitters Manager

Skyler Jackson has worked with Blind Appeal for several years, as a sales associate, installer, and now as the manager for our Patio Outfitters portion of the Blind Appeal business. Prior to coming to Blind Appeal Skyler worked with his family business, Jacksons Shade Company for over 12 years. With over 16 years of installation and window covering experience (including expertise in exterior and motorized), we are thrilled to have Skyler as a team member. Outside of work Skyler enjoys snowmobiling and motorcycling in his spare time.

Dustin Scholes - Install Manager

Dustin is the manager of our Blind Appeal Installer Team. He is an Idaho native, and loves spending time golfing and with motocross, but especially with his wife and three sons. He has known one of our Blind Appeal family members for over ten years; as well as worked with him at Les Schwab where Dustin did sales and service for 19 years. Dustin is an awesome addition to our Installation and warehouse team as he has had so much experience in sales and in public service.

Jeff Davis - Commercial Sales

Jeff Davis joined Blind Appeal with prior experience in many fields including installation and management, which has made him a great addition to the team.  Jeff is a tremendous asset in the warehouse as the warehouse manager. He is from the Boise area where his job experience included managing Edwards 12 theater, and working at Midstar Firearms with his father. Jeff served in the Army as a combat medic for four years, stationed at Fort Carson in Colorado, and then deployed to Qatar for a year. He enjoys hunting, fishing and topiary. His prime goal is a noble one:  “the acquisition of wisdom,” and loves learning all new things.

Javier Mendoza - Installer

Javier came to the Boise area in 2004. He loves the outdoors and is very active with his two children, Grayson and Bentley.  He and his lovely wife Shannon keep busy exploring the numerous area parks on the weekends with their boys.  Javier came to us highly recommended and his previous experience working at Les Schwab has given him great people and interactive skills.


Brian Tate - Exterior Shade Installer

Brian is an installer with Blind Appeal, joining our amazing installing team of five. He comes to us with 6 years of experience in installing – both hanging doors, and installing barn doors.  Because of his experience, he has a definite eye for detail and great customer service.  Outside of work, Brian enjoys time with his wife and two children, including grilling and camping.

Brendan Thane Ivarsson - Installer

Brendan is on the installation team at Blind Appeal.  He comes to us with years of experience in construction, including framing, remodeling, demolition, drywall, insulation, and roofing, to name just a few. His experience makes him a true asset on the Blind Appeal Team.  Among his many talents, he is an artist, and an avid video gamer (having played Smash Bros competitively). He loves listening to rock/metal and especially enjoys going to live concerts.  He loves spending time with his wife and four children (2 sons and 2 daughters). He also enjoys trying new burger joints, relaxing outdoors, camping, hiking, and visiting natural landmarks and new places.  

Jacob Nelson - Installer

Jacob Nelson joined Blind Appeal as part of our installation team. He has a great sense of humor and loves telling jokes -- this definitely makes him a fun person to be around! In his spare time he enjoys both camping and skiing. He also loves to travel and sightsee. During downtimes he enjoys playing video games. Welcome Jacob!

Jake Allen - Exterior Shade Installer

Jake Allen came to Blind Appeal with over a decade of experience in the installation business. He is local to Idaho where his mom, dad, and two brothers reside as well. When Jake is not working for the Blind Appeal Team, he enjoys playing soccer (is on an adult men’s league), and snowmobiling. Jake’s personality and willingness to be a team player make him a tremendous asset to Blind Appeal.

Katy Aguilar - Office Administrator

Katy is the Blind Appeal Office Administrator, and oversees all office matters, including the other four office personnel. She came to us with 17 years of customer service experience, six of those years in restaurant management, and nine of those years in office administration.  Katy has worked with and been friends with the Blind Appeal owners for over 15 years.  Katy is married and has a son and a daughter.  Katy enjoys learning new things and has not only a great attention to details, but is incredibly quick and efficient – of which both are a tremendous asset to Blind Appeal.


Jade Skendrovich - Account Executive

Jade has joined the Blind Appeal Team as an Account Executive. She recently moved to Idaho from Colorado with her husband who is in the military. She comes to us with an abundance of experience in customer service, including working for the United States Space Force. Jade and her husband share a love for dogs, of which they have three. Her hobbies include paddleboarding, wakeboarding and snowboarding, traveling, listening to live music, watching baseball and hockey games, and visiting new breweries. She especially enjoys cars, and in particular watching car races, attending car shows, and off-roading. We are so blessed to have Jade join the Blind Appeal Team!

Heather Hooglander - Office Specialist

Heather Hooglander joined the Office Team at Blind Appeal as an Office Specialist in July of 2023. Heather’s experience in office administration over the past twenty-plus years has been a true blessing to the team.  Her depth of knowledge in office practices, communication, and public relations makes her a welcome addition.  When not working, Heather enjoys spending time with her three daughters and her husband.  They enjoy trying new restaurants, soaking in the hot springs around the Treasure Valley, attending sporting events, and traveling to unique Air B&B’s

Mandy Sallee - Account Executive

Mandy Sallee is the Account Executive for our Exterior Shades. Mandy came to us with extensive experience in customer service, having worked in the medical field for eighteen years - seven of those years as an office manager. She excels at problem solving and loves to take on challenges.  In addition to these attributes, Mandy is a people person and enjoys every aspect of customer care.  Mandy loves spending time with her family – especially camping and outdoor activities.  Mandy fits right in with the entire Blind Appeal Team.

Thom Van Artsdalen - Warehouse Service Specialist

Thom is the Service Specialist for Blind Appeal.  He joined Blind Appeal in 2018, after his retirement from over 35 years in the Criminal Justice Field in both California and Oregon. Thom’s years of service helping others will be a great asset to our team.   He joins his wife and two sons on the Blind Appeal team.  Thom enjoys fishing, hiking, camping, and pickle ball.  He and his wife Denise recently celebrated their 42nd wedding anniversary and enjoy traveling and enjoy spending time with their 8 grandchildren.

Melanie Fajardo - Patio Outfitters Furniture Procurement Manager

Melanie joined the Blind Appeal staff after years of customer relations and sales experience. Melanie is responsible for procurement and management of our Outdoor Furniture portion of the Patio Outfitters business. She has known Frank and Wendy (Blind Appeal owners) for over 13 years, having first met Wendy at The Cheesecake Factory where they both worked. Melanie was a personal chef in California for ten years (Classic French Training), before relocating to Boise. She was a Chef for Cheesecake Factory for eight years, and then moved into six years of management there. Melanie shines in the area of customer service, people skills, and business relations. Melanie says that, “by heart I am a foodie,” and “loves tasting new and intricate food,” pulling her husband right along with her in these food adventures. She has two “amazing” daughters and her husband and her enjoy all outdoor activities that Idaho has to offer.