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Our Team

Frank Arroues - Owner

Frank started the Blind Appeal business over eleven years ago in the Treasure Valley. His desire was to build a family business through helping people with their window covering needs.  He brought with him over thirty years of sales experience and customer service, which have helped him make Blind Appeal into a thriving business in the Treasure Valley and Beyond.  He truly enjoys the family aspect, and has now been joined in the business by his wife, two sons, a sister, brother-in-law, and two nephews.

Mike Van Artsdalen - Director of Operations

Mike Van Artsdalen is the Director of Operations for Blind Appeal.  His job encompasses all aspects of the Blind Appeal business, ensuring that all customers, business contacts, and employees are well taken care of.  His degrees in Art Education and Visual Art make him perfect for our team as he has a history of working great with people, has an eye for aesthetics – in particular colors and products that look good in homes and businesses alike.  His enthusiasm and energy, as well as his knowledge of the Boise community make him an excellent addition to the team. In Mike's free time he likes "chillin" with his wife and three children; playing drums for worship team; snowboarding, wakeboarding, camping, and "being creative with home projects."

Greg Washington - Regional Field Manager

Greg joined Blind Appeal as our Regional Field Manager in 2018. His skills and experience are in the area of sales, networking, and building relationships. He was a corporate trainer for over five years helping companies in the area of growth, maintaining exceptional customer service, and adhering to franchising and corporate guidelines. Greg enjoys spending time with his wife and three children, watching movies, and participating in outdoor activities. As a family, they love to give back to the Treasure Valley community by volunteering their time to help individuals in need and less fortunate than themselves.


Sean Arroues - Warehouse Manager

As Warehouse Manager, Sean is the customer contact for all installations. His organizational skills are welcome at Blind Appeal, and he joined the family business early on in its inception, bringing with him several years of sales experience. Sean has another full-time job – that of being a father to his five children (3 boys and 2 girls). When he is not working he loves golf, and the Los Angeles Dodgers.  His favorite spot in Idaho is McCall.

Denise Van Artsdalen - Office & Marketing Manager

Denise works in the Blind Appeal office. She joined Blind Appeal in 2014 bringing over twenty five years’ experience in marketing, office management, and customer relations. She coordinates the schedules, develops the media and marketing materials, and is the customer service, phone, web site, and email representative for Blind Appeal. Outside of work Denise enjoys long hikes and walks and playing pickle ball. She and her husband Thom keep busy with their 8 grandchildren (Denise enjoys baking specialized cakes for each of their birthdays). Denise relaxes by playing the piano and reading.

Wendy Arroues - Sales Development Coordinator

Wendy has been a part of Blind Appeal since its inception over eleven years ago. Wendy has been in the customer service industry for years, and has a well-established history of “knowing what the customer needs and wants.” She coordinates sales development throughout the Treasure Valley, and enjoys establishing new contacts, always striving to bring the Blind Appeal concept to all those with whom she comes in contact. Outside of work, Wendy enjoys spending time with her five grandchildren, hiking and evening walks with her husband Frank, and she is an avid pilate enthusiast.


Justin Arroues - Window Cleaning Services Manager

Justin Arroues has been with Blind Appeal since it began over eleven years ago.  He enjoys working with our customers to supply all window cleaning needs, including gutter cleaning, screen repair, and power washing. Customers appreciate Justin for his energy, sincerity, and expert knowledge of all aspects of the window cleaning process. Justin enjoys performing live music with his band, which is something he has done for years.  In his spare time he also enjoys camping and summer barbeques with friends and family. He is also highly engaged in helping grow the Blind Appeal family business.


Ryan Van Artsdalen - Sales Associate

Ryan is one of our sales associates. Prior to joining Blind Appeal, he worked in the wholesale fencing industry as a regional manager for over seven years. His experience in customer service, sales, and management is a tremendous asset to our company. Ryan is the 7th family member to join the Blind Appeal Team. Outside of work, Ryan enjoys family time with his wife and two children. Ryan and Lana often work out together at the local gym, enjoy camping, hiking, and are avid sports fans (football, baseball, basketball).

Nichole Kellogg - Sales Associate

Nichole is one of our three sales associates.  Prior to joining Blind Appeal, Nichole worked in customer relations and large account sales.  Nichole is a “people” person, and as such enjoys interacting with our customers on a daily basis.  She enjoys assisting people with window fashions, as she is keenly interested in colors, fabrics, and overall aesthetics of the home. Outside of work, Nichole loves all things outdoors including hunting, fishing, camping and dirt bike riding.  Nichole has 3 "awesome" kids, the oldest curently serving in the United States Military. 

John Pitts - Lead Installer

John has been with Blind Appeal for approximately five years.  He is the lead installer for the Blind Appeal team. He is an expert in not only interior and exterior installs, but in customer service, repairs, and knowledge of window covering functions, including motorized, manual and specialty blinds.  He enjoys spending time with his family (has two adorable boys!).

Scott Henning - Installer

Scott has been with Blind Appeal since early 2017 and is a welcome addition to our Blind Appeal Team. Scott brings with him experience as a professional window covering installer. Apart from work, Scott’s life revolves around his wife and his 4 year old son. They all love the great outdoors – especially nature, which is why they enjoy camping together as a family. In Scott’s spare time, he enjoys woodworking, and builds custom picnic tables in the summer.

Erik Butterworth

Dan Amore

Dan and Erik - Window Cleaning Technicians

Dan is an integral part of Blind Appeal’s window cleaning team.   He has been a friend of the family for over five years and his eight years of working in the window cleaning business have made him a truly valuable asset for Blind Appeal.  In his spare time Dan enjoys playing and learning instruments, traveling, and hanging out with his dog Bella.  He also enjoys building and fixing things. Dan originally hails from New York, loves steak dinners, taking pictures, and meeting new people.

Erik joined the Blind Appeal team in 2018.  He was introduced to the Blind Appeal family over 16 years ago when he began playing guitar in a band with Justin, our window cleaning manager.   His skills in building fine cabinetry are definitely a benefit to the team as his attention to detail and accuracy are appreciated.  Erik has also worked in the field of audio/video production. His hobbies include music and video art. Erik’s calm demeanor and pleasing personality are great assets when working with our customers.

Katy Aguilar - Administrative Assistant/Receptionist

Katy recently joined Blind Appeal as our administrative assistant.  She came to us with 17 years of customer service experience, six of those years in restaurant management, and nine of those years in office administration.  Although Katy is new to Blind Appeal, she has worked with and been friends with the owners for over 15 years.  Katy is married and has one very adorable little girl.  Katy enjoys learning new things and has not only a great attention to details, but is incredibly quick and efficient – of which both are a tremendous asset to Blind Appeal.




Thom Van Artsdalen - Warehouse Service Specialist

Thom is the Service Specialist for Blind Appeal.  He joined Blind Appeal in 2018, after his retirement from over 35 years in the Criminal Justice Field in both California and Oregon. Thom’s years of service helping others will be a great asset to our team.   He joins his wife and two sons on the Blind Appeal team.  Thom enjoys fishing, hiking, camping, and pickle ball.  He and his wife Denise recently celebrated their 40th wedding anniversary and enjoy traveling and enjoy spending time with their 8 grandchildren.